Press News - Immediate Release

e-HDR Debuts from E-films

e-films portable Hard Disk Recording system for Sony XDCAM EX
series camcorders means hours of non-stop location shooting at an affordable price 

Sydney, Australia, 4 August 2009 - e-films is pleased to announce the e-HDR, the latest in a line of cost-effective accessories for Sony XDCAM EX1/EX3 users. The e-HDR allows the user to record directly to an external hard disk and sets a new standard for recording time and affordability. With prices starting from $199, the e-HDR is amazing value compared to other storage solutions.

The user inserts the e-HDR ExpressCard into the EX-1 or EX-3 camcorder, connects the Mini-USB cable to the hard disk enclosure – which can accommodate either an HDD or SSD hard disk (not supplied) – supplies power and presses record. The hard disk is powered by either a supplied AC adaptor or a Dolgin Power’s EX-V adapter.

e-HDR components:

• ExpressCard/34 form factor with mini-USB interface (to camera) and mini-USB interface (to hard disk)
• High quality custom “L” shaped mini-USB cable with interference suppression
• Customized enclosure compatible with recommended HDD and SSD hard disks

“High storage capacity is now an affordable reality. The e-HDR unlocks the true value of hard disk recording by allowing up to an amazing 84GB (5hrs+) recording capability at full resolution, 1920x1080 35Mb/s HD” says Ross Herewini, Product Development Manager at e-films.
 
e-films’ custom-designed HDD enclosure incorporates an eSATA connector for lightning-fast download of data, or direct editing from the drive itself. “We wanted to use off-the-shelf products to keep the cost down, but none of the products we sourced met our performance criteria, so we decided to design our own” says Herewini.
 
“What excites me about the e-HDR are the problems it solves for EX series professionals. Customers want real solutions that make production easier, and I believe the e-HDR delivers exactly the right combination of price, functionality and performance” says Jeromy Young, e-films Business Development Manager.
 
Orders are being taken immediately for delivery starting 10 August 2009.

The e-HDR retails at $199 USD and will be available from E-films distributors, resellers and online retailers in all parts of the world, for details on where and how to buy the e-HDR and other E-films products please visit www.e-films.com.au.

About e-films

e-films began life as a video production house concentrating their efforts on the corporate and event video markets, winning many awards for their innovative video work. Leveraging this intimate knowledge of what video professionals really want, e-films now design, manufacture, and market products targeted at professionals like themselves. Dedicated to providing practical solutions for production professionals at prices that allow even the smallest production units to benefit, e-films identifies issues in digital tapeless workflow and engineers products to solve these problems.

Further product information can be found at www.e-films.com.au